Y'all send a cold electronic mail. The prospects reply to it.

You lot bound on a demo with them.

And they sign up for the product.

It looks so smoothen and simple, doesn't it?

Still, in reality, taking the prospect through this journey is similar going on the space mount – and so many unexpected turns and stops all the way.

You don't get a response to your email.

Fifty-fifty if yous did, the prospect goes cold afterwards a couple of email exchanges.

And those who asked for a demo forget about your product after that.

What do y'all practice in this state of affairs?

💡Bonus info: Later on researching and testing thousands of follow-up sequences, we have put together a collection of follow-upward e-mail templates proven to get more responses from your prospects. Download the free e-book.

Obviously, you cannot give upward on these prospects – later all, these are potential customers we are talking most.

At the same fourth dimension, yous cannot proceed waiting for them to reply – because your prospects are decorated professionals with other more important tasks to attend to.

This is why sending a sales follow-up email is and so crucial.

Take a look at these statistics that highlight the importance of following up:

  • 80% of sales require 5 follow-up telephone calls after the coming together.
  • 63% of people requesting information on your company today will not buy for at least 3 months – and 20% volition accept more than 12 months to buy.
  • If you follow up with spider web leads within 5 minutes, you're 9 times more probable to catechumen them.

Very clearly, the fortune lies in following upwardly for a salesperson. And sending a follow-upwardly email is an effective fashion to build a human relationship and gently nudge the prospects towards signing up for your product/service.

In this post, we share a collection of sales follow-upwards email templates for different scenarios that you can brand use of in your sales email campaigns.

Tabular array of Contents

  1. Things to Proceed in Mind While Sending a Sales Follow-Upwards E-mail
  2. Sales Follow-upward Email Templates for Different Sales Scenarios
    • Scenario #i – Following Up Later No Response
    • Scenario #2 – Asking for a Referral
    • Scenario #3 – After a Trigger (link click, etc)
    • Scenario #4 – When the Prospect asks to circle back
    • Scenario #five – Following Up Afterward Leaving a voicemail
    • Scenario #6 – Post-obit up Later a Demo
    • Scenario #7 – After a Networking Event
    • Scenario #8 – When the Prospect goes Radio Silent
    • Scenario #9 – Breaking Up
    • Scenario #x- Post-obit Up Afterward Prospect Visits Website
  3. In a Nutshell

Things to Proceed in Mind While Sending a Sales Follow-Upward Email

Before you follow up with a prospect, here are a couple of of import points that you demand to keep in mind.

ane. Identify the Prospect's Level of Intent Earlier Following Up

Know this: your prospects are at dissimilar stages in their buying journey. Some are gear up to buy. A few highly personalized touches volition country y'all at the meeting. These prospects take loftier ownership intent.

Other prospects are non so close to a buying decision. They need more time and more than messaging from you. These prospects accept relatively low ownership intent. The challenge here is to stay top of mind, build intent and transport the correct message when they are ready to make the buying conclusion.

Without identifying intent, you lot'll be forced to send the same sales follow-upwards to every single prospect, which means you miss out on so many opportunities to book meetings and close deals with the set-to-buy prospects.

This is where Klenty comes in. It helps you place buying intent in prospects, automatically shift high-intent prospects to a dissimilar cadence of sales follow-ups, and focus your time on those prospects.

With the Cadency Playbooks feature, you lot ready automated triggers to pick upward the prospect's 'Intent Signals' and automatically move them to a hyper-personalized cadence when the trigger is activated.

ii. Focus on the Follow up E-mail Field of study Line

You may have crafted a perfect e-mail that offers a lot of value, but it's wasted attempt if the prospect never opens information technology.

No opens = No responses

Crafting a field of study line for your sales follow-upwardly email can be tricky. While there'south no one-size-fits-all dominion to what will work, nosotros've gathered some skilful subject line examples used by the top sales professionals at HubSpot to achieve high electronic mail open up rates.

Here are a few skillful subject line examples for sales follow up emails:

Later on No Response

Nonetheless any involvement in united states?
Whatever updates for u.s.?
It takes two to tango
Let's cutting to the chase

General Follow Upwardly

How can we meliorate your ]business organisation goal]?
ten free tactics to increment [objective]
Let'south take a ten min telephone call on this?
[name], quick question
[proper name] recommended we chat

3. Rails the Follow-up Email Opens and Link Clicks

Why should you track your sales follow-up emails?

Because knowing who opened your follow-up email, but didn't respond, and who ignored it can change the context of your future follow-ups.

You retarget your prospects with follow-upwards emails based on their level of engagement with your past follow-ups. And yes, you should retarget the prospects that opened your follow-up emails or clicked the links just aren't responding to your follow-ups, as well as the ones that are ignoring your follow-upward emails.

On elevation of that, tracking allows you lot to plan out the best day and time to transport your follow-up emails.

Sales Follow-Upward E-mail Templates for Dissimilar Sales Scenarios

1. Following Up Later on No Response

When to utilize: When the prospect has not responded to your common cold email.

You write an enticing cold email to your prospects and are confident that they will dearest what your email has to offering.

All the same, 48 hours subsequently, you are still waiting for a response. Do you lot find yourself in this state of affairs more often than not?

What practice you do then? Get disappointed and move on to the next list of prospects? Of class non! Yous have to follow upward with them!

What Should Your Sales Follow-Up Email to a Prospect Who Has Not Responded to Your Email Look Similar?

These are prospects who may have checked your electronic mail but didn't respond for some reason. Or worse, they didn't even find your email because it was probably lost amongst other emails in their inbox.

Instead of merely checking in, your follow-up should provide some value to the prospect; try sharing a example report or a resource, helping them solve their hurting point or amend their business.

In your follow-upwardly, be specific on how you can help them and emphasize that yous are reaching out merely because you truly believe that they are a great fit for your product.

Sales Follow-up Email Templates to utilise when at that place is no response

Hither are eight sample templates that you lot tin apply when the prospect has not responded to your electronic mail.

Template #1

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What should a follow-up email to a prospect who has not replied to your email await like?

Get that and 50 more than email templates. For free!


Template #2

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Template #4

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2. Following up Asking for a Referral

When to use: When you don't call back yous have reached out to the correct decision-maker.

Not every prospect on the list that y'all reach out to volition be a conclusion-maker. And that could exist a reason why your emails are not getting a response.

You may take reached out to a company that may have a need for your solution but it is only that y'all are speaking to the wrong person. All you lot have to do is try to discover the correct decision maker, who can understand how your product/service can help them.

And you practise this by post-obit up with the prospect and request them to connect yous with the correct person.

How should your sales follow upwardly email be when asking for a referral?

In your follow up, give a recount of your previous email and reiterate how your product will meliorate their business.

Stop your email by requesting the prospect to assist you connect with the decision-maker.

SalesFollow up Email Templates to use when Asking for a Referral

Here are 3 templates that you can utilise when trying to place the right conclusion-maker in a company:

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Template #10

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Template #11

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3. Following upward After a Trigger (link click, etc)

When to apply: When the prospect has engaged with your e-mail but has non responded.

These are prospects who accept shown an interest in your production by engaging with your electronic mail (clicking a link, watching a video, downloading an attachment, etc.) simply have non responded even so.

There is a loftier chance of striking a conversion with these prospects by sending a timely sales follow-up email.

What should your sales follow up e-mail to a prospect who has engaged with your email but not responded wait like?

The goal of your email should be to turn their interest into serious consideration for your product.

With the prospect showing an interest in your previous post, your follow-upwards should seize the opportunity and help you take the prospects closer to signing up or setting up a demo.

Your follow-up emails tin can ask if they are looking for whatsoever more information or share success stories of your customers, helping you build the trust with the prospect.

Follow up Email Templates to use based on a Trigger

Here are iii templates that you can employ when the prospect has engaged with your email merely not responded:

Template #12

Template #13

Template #xiv

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4. When the Prospects inquire to Circle Back Later

When to employ: When you are reconnecting with the prospect after they asked you to reach out sometime in the future.

These are prospects who may be interested in your solution but it may not exist a top priority at that fourth dimension or what you lot offer may lack something they are looking for.

All you lot demand to practice is, marking your calendar and send a sales follow-up electronic mail to them at the right time.

Sometimes, you tin can approach them a piddling earlier. There is no harm in trying this, especially when you lot have something actually exciting to share.

How Should Your Sales Follow-Up Electronic mail Await When Reconnecting With a Prospect Who Has Asked You to Circle Dorsum After?

In your follow upwards e-mail, highlight the last conversation you had, refreshing their retentiveness and helping them understand the context of your email.

If the prospect asked you to reach out later for a specific reason; for instance, if the prospect was looking for a particular feature that you lot didn't accept at that time simply you do now, then focus your message on that.

For prospects who felt that your product was a skilful fit simply the timing was not correct, your follow up message should give the prospects an overview of what has changed since the terminal time you lot spoke and why now would be the correct fourth dimension to sign up for your product.

SalesFollow up Email Templates to use when Reconnecting with the Prospect

Hither are five templates that y'all tin apply when reconnecting with a prospect:

Template #15

Template #16

Template #17

Template #18

Template #19

5. After Leaving a Voicemail

When to use: When the prospect hasn't responded to your call and you've left a voicemail.

If yous couldn't reach the prospect on the phone and have left them a voicemail, a follow-up electronic mail is a perfect complement to that, to increase the chances of your prospect noticing your message.

Here, you need to be quick, following up correct afterwards you sent a voicemail.

What should your sales follow-up email talk virtually when reaching out to a prospect subsequently leaving a voicemail?

Being a reminder to your voicemail, keep your follow-up e-mail short and succinct, reiterating the value proposition that nudges the prospects to call you back or reply to your email.

Sales Follow-up Email Templates to utilize afterward Leaving a Voicemail

Here are four templates that you can utilise when following upwardly afterwards leaving a voicemail:

Template #20

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Template #21

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Template #22

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Template #23

vi. Following upward Later on a Demo

When to use: Later yous've given a product demo to the prospect.

These are prospects who may have a serious interest in your production and were curious plenty to invest their fourth dimension to learn more nearly how yous can help them.

You might wonder, why y'all need to follow up with them?

The reason is, while everything is going on track, even at this stage there is a possibility that the prospect might forget about your product.

Besides, even if the prospect is interested, they might not share the same urgency equally you and a follow upwardly email prods them to sign upward for your production.

How Should You Arroyo Your Sales Follow Up Email After a Demo?

In your follow upwards message, give a cursory business relationship of the key takeaways from your demo besides as conspicuously outlining the next course of activeness.

Also, if the prospect hinted at whatever reservations or doubts during your demo, utilise your follow upward as an opportunity to address their concerns and walking them through the process.

Call back, your email shouldn't sound too pushy but be a gentle reminder to keep the conversation moving.

Sales Follow upward Email Templates To Use Later Demo

Here are 8 templates that yous can use to reach out to a prospect after a demo:

Template #24

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Template #29

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Template #31

seven. After a Networking Effect

When to employ: When you take recently met someone at a networking upshot

Networking events and sales conferences are bang-up places to brand new friends and run across old friends. At the same time, information technology is as well a great place to observe people who are interested in your product/service.

While they were nifty to learn nigh your product then, there is a high possibility that they might only forget about your production once they return to piece of work and get defenseless upward with their own business.

You need to ensure that such prospects practice not slip through and transport a sales follow upwards electronic mail, while their memory is still fresh about the event.

How should you approach your Sales Follow upwards when you are reaching out a prospect you recently met?

When following up, your email will depend on the level of involvement that these prospects showed in your product.

If the prospect had expressed a serious involvement in your product, use your follow up to refresh their retentiveness well-nigh your meeting that will help give them a context before asking them for a meeting or getting them to sign upward for a free trial.

Otherwise, your email should focus on taking the human relationship forrad.

If they were particularly keen on something; like tackling an outcome they are facing or growing their customers etc. utilize the follow-upwardly email equally an opportunity to send them a valuable resource or a example written report that they'll capeesh.

Your follow-upwardly should foster a relationship, making them more likely to accept your asking in the future.

Sales Follow up Email Templates to utilize after a Networking Event

Here are v templates that you tin use to reach out to a prospect you met at an result:

Template #32

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 Template #35

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8. When the Prospect Goes Radio Silent

When to use: When the prospect has gone cold after showing some involvement.

These are prospects who showed an involvement in your product, engaged with your emails just suddenly went cold.

Information technology could be considering solving the pain point may no longer be a priority for them; Or they may have decided to go with some other product;

Having shown an interest in your product, you cannot surrender on these prospects and you lot continue sending follow-ups to go a response

What Should Your Sales Follow Up Electronic mail to a Prospect Who Has Gone Radio Silent Wait Similar?

When following up, you need to learn why the prospect all of a sudden went cold; Since you have no idea, you but have to take different approaches until you get a response:

  • Try sending a valuable resource that helps with a hurting point they are facing
  • Or use social proof to convince the prospects
  • To follow it upwards, transport an email that is funny, which might get them to respond.
  • The goal is to keep reaching out until you get a definitive answer; be it yep or no.

Sales Follow up Email Templates to Use When Prospect Goes Silent

Here are iv templates that you lot can apply when the prospect has gone common cold:

Template #37

Template #38

Template #39

Template #xl

9. Breaking Up

When to use: As the last follow-up electronic mail when the prospect has not responded to any of your previous emails.

In that location will be some prospects who wouldn't have responded to whatever of your emails.

But before giving upwards on them, every bit ane last attempt, you endeavour to become them to respond by sending a breakup electronic mail.

The idea behind breakup emails is to tell the prospect that yous are "giving upwards" on them. While it is truthful to an extent, you are too counting on the principle of the Scarcity Result here. By taking away the opportunity to purchase your product, one time and for all, you are tempting the prospects to answer to your email.

What Should Your Sales Follow-Up Email Talk About When You lot Are Sending a Breakup Message?

The breakup email should never limited any displeasure because the prospect didn't respond to your email.

Highlight to them that you intendance about their organization's success even if they're not buying.

Your e-mail should thank them for their time and leave room for a futurity conversation.

SalesFollow up E-mail Templates to Use When Sending a Breakup Postal service

Here are four sample breakdown emails that you tin can apply.

Template #41

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10. Following Up Afterward Prospect Visits Website

When to apply: If a prospect has visited your website and yous see they're all the same on the debate, this tin can be a skillful way to follow upward with them.

A follow-up e-mail to a pb who has visited your website is i of the most challenging emails to write. It can sound really creepy to the prospects if done improperly.

What should your sales follow up email to a prospect who visited your website look like?

Ensure that your e-mail has the following elements –

  • Talk about the specific product or the website they visited to quickly refresh their memory. People open up hundreds of websites every day and it is really hard for them to keep a tab of what they viewed.
  • These are really cold leads. To warm them upward, request a low commitment telephone call of fifteen minutes or less. Tell them it will give them a chance to learn more than about the product and see if it can solve the pain point whose solution they are searching for.
  • Endeavor enticing these prospects with some discounts, gifts, or offers.

 Template #45

Template #46

These templates have been customized for specific situations that sales reps face in common. You lot can too build your own templates for other situations using electronic mail template builders.

Automating Follow-Ups With Cadence Playbooks

Automating your follow-up emails is always a double-edged sword. On one mitt, information technology is a strong tool to streamline your follow-upwards emails. On the other mitt, you lose the ability to 'personalize' which is an important characteristic of a bang-up follow-upwardly email.

This is where Klenty'due south Cadency Playbooks come in handy. Let united states sympathise this feature with an example.

Imagine you have 2 prospects  – Prospect A and Prospect B.

  • Prospect A has opened your email multiple times and clicked on the links within the mail.
  • Prospect B, on the other hand, hasn't opened your electronic mail yet.

At present, automating your follow-ups entirely ways sending similar letters to both these prospects at the aforementioned fourth dimension. It doesn't brand any sense every bit both these prospects are at unlike stages of the buying cycle.

Prospect A obviously has a higher buying intent than prospect B. Your bulletin to prospect A should be more on the lines of pushing him to have that one last step to purchase your production. The message should exist as personalized every bit possible hither.

Looking for inspiration to personalize your follow-upwards electronic mail?

Here are 160+ subject field lines to get you lot started

Here is a sample follow up email that volition work for prospect A –

Prospect B, on the other hand, is still at a very early stage of the buying cycle. You do not have to spend a lot of fourth dimension personalizing their emails as they are not an opportunity even so.

Here is a sample follow upwardly e-mail that will piece of work for prospect B –

As you can see, you demand to select two different types of emails for 2 different types of prospects. Klenty automates this entire selection process with the help of Playbooks.

Playbook automatically detects intent in your prospects and establishes the right side by side steps for them. It even prioritizes prospects based on intent. In the to a higher place example, Cadence Playbook will prioritize personalized follow-ups for prospect A over prospect B.

Screenshot of pictorial description of how Playbooks cadences work.

Klenty's Playbook also eliminates any demand for bullheaded follow-ups or similar cadency for every prospect after automation. Yous proceeds 360 degrees visibility into where your buyers are in the ownership journey. With this knowledge, you can motion your prospects from 1 cadence to some other based on how shut they are to purchasing your solutions.

In a Nutshell

Writing a follow-upwardly email that triggers a response from a lead tin exist one of the near daunting tasks for your team. On one hand, you're trying to elicit a response, on the other, you don't want to turn off your lead by beingness perceived every bit pushy and annoying.

The templates given in this postal service are a good place to start and strike a perfect remainder betwixt these two situations.

Support these templates with Klenty'southward Cadence Playbooks to automate and ship well-timed sales emails with the right messages to your prospects. Together they can be the divergence between losing a prospect and converting them into customers.